Our Story

Desert Bling We emerged in 2009 as trailblazers, introducing rhinestone-embellished clothing to the off-road community at Dumont Sand Dunes.
From our humble beginnings under a 10x20 pop-up red canopy, we expanded our presence to include events such as Little Sahara Sand Dunes, Dune Fest in Winchester Bay, and the San Diego County Fair. Over the years, we've not only cultivated a reputation for unique and stylish apparel but also developed premium clothing brands like Love Sand, Dune Crew, American Rider Clothing Co., and Fishin’ Salty, catering to various tastes within the off-road community.
In 2017, we reached a milestone with the opening of our first brick-and-mortar store in Florence, Oregon, rebranded as Bay Street Bling. Despite the geographical shift, our commitment to offering top-quality apparel and personalized service remains unwavering. With sizes ranging from infants to 5X, we've adapted to evolving trends by diversifying our product range.
Our hands-on approach sets us apart, as we handle every aspect from design to production, ensuring a unique and tailored experience for each customer. As Dune Crew, we continue our journey with gratitude for our loyal customers and a dedication to delivering stylish, customizable clothing for all occasions.